Friday, September 5, 2008

Seinfeld & Gates - their first ad...

The long-awaited $300 million ad campaign that Microsoft launched to counter Apple’s successful “I’m a Mac, I’m a PC” campaign aired on Thursday night in the US and I managed to find it on YouTube this morning.

Its pretty darn random and I'm not too sure what the punchline is, the only thing what was quite funny was seeing Bill Gates do a little ass shake... Not many people are getting it and the only thing I could hope they're trying to do is to confuse everyone and draw them in and then follow up with some better ads.

Take a look and let me know what you think, I'd say its 90 seconds of old men trying on shoes and been stupid. It was quite funny seeing Bill Gates trying on shoes and displaying his discount card. Take a look and see for yourself...




Bloggers are saying that this has nothing to do with Microsoft and Apple but it does hint at what the future of Microsoft could be and according to the ad its going to be 'delicious'. If Jerry Seinfeld gets $10 million for that then that is just ridiculous, some of the comments on YouTube were even saying they'd lost their respect for Jerry.

Microsoft is trying to spread the advert virally and put it up on YouTube - that must have really got the hairs on their back going! They're trying to rebrand their image but have to use their rivals website to promote it, ha ha.

What are your thoughts on the matter?

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