Ask.com or previously Ask Jeeves recently relaunched with a redesign that is supposed to be faster and provide more relevant results through its upgraded search technology and increased database size.
Ask.com's sponsored results are how ever powered by Google as Yahoo's will also be soon.
People are continually talking about how competitors to Google are looking for ways to set themselves apart from Google and be slightly different or better. Ask.com is going back to its way of been able to answer any question instead of searching for something. It also claims to have the biggest database of recipes available.
The question though, are people trying to beat a dead horse?. I'm not to sure they are based on the money they earn from such a small percentage share of the market. In August 46million searches were conducted on Ask in the UK which accounted for one in five people using the search engine.
I think that Ask.com and Yahoo are both missing the picture... Google has created a very sophisticated affiliate network which places millions and millions of its adverts on websites around the globe, they also have setup local servers and search results for many individual countries (like SA) - Competing search engines should maintain their 2% in the USA/UK but also be seeking to compete in local scenes where they could have more opportunity to compete against Google on the same playing ground and not be David vs Goliath any more!
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