Friday, October 3, 2008

Yahoo + Google = cracks in Google's motto of 'Do no evil'

Today it was announced that Yahoo had been granted permission by the Securities and Exchange Commission to keep certain parts of its Google ad deal out of the public eye and make it confidential.

Now, why would they do this when there is so much focus on this deal already and people like Microsoft and many companies looking to get the deal stopped. For me it makes Google and Yahoo look really bad!

In its quarterly filing with the SEC Aug. 8, Yahoo redacted multiple details about its search advertising deal with Google. Simply put, it was a festival of asterisks that looked like this:

One of the main reasons I feel this deal is bad besides a huge monoply coming out of it is the fact that the prices of keywords will increase drastically. Its already dodgy the way Google manages the prices and placings of the adverts.

If a company could provide decent results like Google does and provide better ad placing technology together with a great affiliate network they could challenge Google. Now, just to put all of that in place...

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