Bill Gates & Jerry Seinfeld - Advert #2

Since going live yesterday and been posted on YouTube it has already received 120,000 views and that was just this video I've embedded below and not the shortened edition...

Take a quick look




Now as you can see its sort of following on from what Hollywood have been doing with reality TV and putting people like Paris Hilton with odd families for awhile and seeing how they cope. As you can see in the family its an odd family with a crazy Grandmother.

I think they are trying to bring across the fact that Bill Gates and Jerry Seinfeld are as normal as you and me (besides their billions of dollars they have). The review on TechCrunch was of still been confused but the comments afterwards were pretty good and people seem to be warming up to it.

One item pointed out is that this ad is over 4minutes long, if you are watching your daily show like 'The Office' and this ad comes on - people who are fans of Jerry Seinfeld will watch the whole 4minutes of it. At least its better than soap/cleaning adverts on TV.

Steven made the following comment on TechCrunch

the “billions” of people watching the ads aren’t tech bloggers and admitted apple fans trying to analyze the ad to figure out why they should be buy ms products.

the ads are what they are, a funny attempt to connect to the public and brand microsoft using one of the most popular comics of all time. microsoft isn’t trying to reach any of the people who read this or any other tech blog with any kind of frequency. we know about the major software companies and be you an apple, open-source or m$ft fan-boy, you are not the audience. joe six-pack, the average american who uses their computer at home an hour or two a day is the audience. how is this complicated?

personally, i thought the first ad was okay, this second ad was pretty funny with the exception of the last :10. and i’d wager that most of middle america probably will find these ads funny and bring the brand microsoft back to their conversations. i mean, look at the conversation it’s creating here. job done in my opinion.

I am starting to agree, you can't look at it as one commercial but rather a whole story line with a number of commercials.