Vodacom to release iPhone tonight

I just received a text on my phone with the following text:

I keep you entertained! I keep u informed! Surf! I react to your touch! Join us from 9pm tonight 25 Sept at Vodaworld. I make my appearance @ midnight!

For those of us lucky enough to be in Cape Town we won't be able to attend... Is Vodacom trying to be like Apple and have some hype and 'fans' avidly waiting for it to arrive?

We'll soon see how succussful their launch of the Apple iPhone is...